C4 Energy Fully Charged Tailgate Tour

A Free Fan Experience Powering College Football's Biggest Weekends

A can of 5-hour ENERGY Ultimate Energy Drink with black, yellow, and red design, featuring a yellow large logo, illustrations of fruit and umbrellas, and text indicating it has 300mg caffeine, zero sugar, and is naturally and artificially flavored.
A can of 5-hour Energy drink with lemon flavor, featuring a yellow and blue design, a large black 5-hour Energy logo, and text indicating it contains 200mg of caffeine, zero sugar, and is frozen bombicle flavor with water droplets on the can.
Graphic with tour dates for Columbus, Bloomington, and Madison, showing October 10, 17, and 24 in large yellow text.

Supported by

Yellow and black torn paper background.
Text on black background reads "College Football Tailgate" in white bold font.
Two cans of Zero Sugar energy drink with a snow and ice theme, featuring rockets and splashes of blue, white, red, and black colors.
Two cans and two mini cans of C4 Energy drinks with black, yellow, blue, and white packaging, along with a cardboard backdrop featuring the C4 Energy logo and colorful design elements.
Young man with curly dark hair, blue eyes, wearing rings and a black shirt, touching his lips with his hand, against a plain black background.
A jagged, torn yellow banner on a black background.

PICK YOUR CITY

We’re bringing maximum energy to campus to create the ultimate game day tailgate leading up to kickoff. Experience an immersive pregame footprint headlined by live music from ACRAZE, interactive football challenges, and ice-cold free C4 drinks, alongside swag giveaways—powering up college students and fans right when rivalry weekend hits its peak.

  • Black and white aerial view of Ohio Stadium in Columbus, Ohio, with the field visible and the words "COLUMBUS OHIO" overlaid.

    OCT 10 · 12:30-3:30 PM

    Riverwatch Tower Parking Lot

  • An empty sports stadium with red lighting and seats, and a large screen at the far end, with the text 'Bloomington Indiana' overlaid.

    OCT 17 · 6:00-11:00 PM

    Kilroy’s Sports

  • Crowd inside a stadium with the words 'Madison Wisconsin' overlaid, and a large crowd gathered for an event or game under a cloudy sky.

    OCT 24 · 3:00-6:00 PM

    EDWARD KLIEF PARK

Pattern of black lightning bolt shapes on a yellow and black background.
A person chopping vegetables in a kitchen, with various food ingredients and utensils on the countertop.
Two cans of Rockstar Zero Sugar energy drinks, one with a blue and yellow design labeled 'Frozen Bombsicle' and the other with a black, white, and blue design labeled 'Arctic Snow Cone,' with splashes of water and snowflakes.
The Graphcore logo with stylized blue diagonal stripes above the company name 'Graphcore' in black text.
An illustration of a blue explosion with sharp, jagged edges and billowing smoke.
Collection of yellow icons and text highlighting features such as focus, vitamin B12, alertness, flavor, zero sugar, and other traits.
A black and white image of a person standing on a rocky ledge overlooking a body of water with a mountain in the background.
The text 'November 1, 2023' written in black on a white background.
The logo features the word 'VISA' in white bold letters, oriented vertically on a black background.
Bold white text reading 'CONTRITO' on a black background.
A group of children sitting cross-legged on a colorful rug in a classroom, with bookshelves and educational posters in the background.